DRINK AWARE: ‘LASHIE’
Mankind’s best friend on a Saturday night
PROBLEM: Barking at people about their drinking doesn't work.
SOLUTION: Nudge them in the right direction with a comedy dog.
MEDIA: INTEGRATED
It’s hardly news to young people that a night on the lash can lead to the odd scrape. So how to communicate that message in a way that might actually hit home?
That was the problem facing Drink Aware, the alcohol information service. Our solution: use comedy to overcome people’s reluctance to be lectured. Cue Lashie the talking dog, here to bark good advice both before and during a night out.
