EASYJET: ‘TO FLY TO SAVE’

Award-winning, piss-taking thunder-stealer

PROBLEM: The rival you want to usurp has just spent millions on advertising.

SOLUTION: Prick their pomposity.

MEDIA: PRESS

When British Airways unveiled their flashy and expensive brand relaunch, the opportunity for easyJet to respond was too tempting to pass up.

Using one of their exquisitely-shot press ads as our target, we ridiculed BA’s claim to put the customer first while spending millions on glossy advertising.

Our spoof ad went from scamp to final artwork in a day, and national press the morning after. As well as cementing easyJet’s challenger credentials, it was a notable early success for the agency, who had only recently won the account.

‘To Fly To Save’ was included in Campaign’s top ten press ads of the year, and was both a monthly winner and recipient of the main annual copywriting award at the following year’s Annas.