HISCOX: 'THE HISCOX GUIDES'

Small business insurance, with a touch of big screen glamour

PROBLEM: Business insurance is important... but dry

SOLUTION: Create a series of animations to bring the issues to life

MEDIA: ANIMATION/CONTENT/DM

Where some saw a brief to explain obscure details of B2B insurance policies, I saw a rich seam of comic and dramatic possibilities. Insurance, after all, is all about risk.

To help us bring these possibilities to life, we enlisted the help of actor Natascha McElhone. The resulting series of business insurance guides (and a fifth for home insurance) established a style used by Hiscox for several years.

DM

The simple, but engaging infographic style we'd created enabled us to tell stories in other formats too. Like direct mail.

No-one really wants direct mail landing on their doorstep, except perhaps direct mail copywriters. So we thought we'd acknowledge this and use it as a link to business cover. After all, life is full of potentially unwanted scenarios - which is why you need insurance...